Farming Future Bangladesh (FFB) is a comprehensive communications initiative funded by the Bill & Melinda Gates Foundation to help improve awareness about modern agricultural innovations including crop biotechnology in Bangladesh.

End User

Media Publication 

FFB maintains a dynamic website to disseminate messages to the targeted audience. Social media platforms, such as Facebook, Twitter, LinkedIn, Reddit and YouTube, are very effective in making information available across different stakeholder groups. FFB utilizes social media tools to effectively communicate with mass people and end-users. FFB has moderated a national-level round table discussion on agribiotech issues, which was followed by the publication of a special newspaper supplement to reach end-users and mass people.

Roundtable Discussion

Concerned biotech research officials and communication focal persons of the respective NARS institutes are trained on agribiotech science communication. Scientists and leadership members of agribiotech projects are engaged in project communication and outreach activities.

OP-ED

FFB is working with the Department of Agricultural Extension and Agriculture Information Service (AIS) under the Ministry of Agriculture for knowledge sharing and science communication capacity building of DAE and AIS officials. Selected officials of DAE and AIS have been trained on science communication, along with getting information on the country's transgenic crops and important agribiotech social perception issues. (Links)

Social Media Activity

Farming future Bangladesh maintains a dynamic website to disseminate messages with the targeted audience. Social media platforms, such as Facebook, Twitter, and YouTube, are very effective in making information available across different stakeholder groups. 

FFB utilizes social media tools to effectively communicate with mass people and end-users. 'March for Science' was one of the effective campaigns to reach mass people along with our key stakeholders celebrating Science and innovations. 
Recently, a vaccination campaign has been initiated through our social media platforms to support and show the world that Bangladeshi people can debunk myths with science and evidence. 

TV and Radio 

Farming Future Bangladesh actively engages and empowers the wider audience with content and evidence-based information sharing. Messaging and content on agricultural innovations and agribiotech are developed for television and radio programs on a regular basis.  

FFB has already aired a 13-episode radio program with the state-owned radio station Bangladesh Betar to promote evidence-based information about agricultural innovation including biotechnology, GMO, and GM crops of Bangladesh. Selected community radio is also in our program line to maximize the audience reach and impact. 

A TV program was organized in Chanel 24, a prominent television channel in Bangladesh, to engage and highlight the Director of AFS, Sara Evanega. Farming Future Bangladesh is currently hosting the 'Deepto Krishi Sanglap' in the renowned TV channel Deepto TV to discuss and share evidence-based information based on issues but not limited to food security, nutrition, agricultural innovations, modern technology, agriculture to secure SDGs, agribiotech and many more. It helps to influence the enabling environment for modern agricultural innovations and agribiotech.

Covid-19 vaccination Campaign 

গুজব নয়, বিজ্ঞান ছড়ান' is a social media awareness campaign from Farming Future Bangladesh. The aim of the campaign is to spread science and evidence - based information and myth - busting anti vaccine allegations.

With the timely distribution of the Covid-19 vaccine in Bangladesh, the anxious wait is over. But anti-vaccine ideologies loom large. The growing tension about the effectiveness, if not the repercussions of the long - awaited vaccine. Amidst this global pandemic where Covid-19 has already taken 1.9 million lives around the world, the wild spread of misinformation, social media distraction and lack of public awareness have given rise to the so-called “Infodemic” which is spreading faster than COVID -19. Misleading information is towering over all the hard work behind the vaccine.

Since the 10th century, history has shown us how vaccines have saved an uncountable number of lives from the previous pandemics and other deadly diseases. Now, it’s on us, how we embrace the blessings of science and technology.

The Covid-19 pandemic is giving in. Both infection and death rates are declining. Moreover, the coronavirus vaccine has given us the opportunity to safeguard the entire country over time.

The Coronavirus vaccine is safe. It poses no harmful reaction. We can keep ourselves and society healthy and combat the novel virus by taking the vaccine shot. We will share 100 videos of support and hope to show the world that Bangladeshi people can debunk myths with science and evidence.

Join our campaign and send us a 20-30 second video message on our Facebook page supporting covid vaccination and evidence of science.

#GetYourShot
#COVID19 #Vaccine #CovidVaccine