FFB has developed networking and partnership with existing journalist networks and organizations in Bangladesh for knowledge sharing and capacity building of national and regional level journalists on genetic engineering, transgenic crop and other applications of modern agribiotechnology.
Media can play an effective and vital influencer to
reach and change public misconception. News media
articles influence public perception and media
professionals can rephrase any scientific information
and create a diversion in public understanding.
Realizing the importance and gap of science
communication skill development, FFB initiated science
communication knowledge sharing and capacity-building
activities for leading agricultural journalists. More
than 30 journalists participated in the two-days media
training program titled ''Tea and Talk about Biotech''
jointly organized by the USAID and FFB.
For further media engagement and sustainable communication, FFB has recently conducted regional media reporting workshops in Rajshahi and Khulna. Over 50 journalists of different media organizations joined and talked about the issues addressed. The day-long training program has guided those professionals to nurture and empower themselves for effective evidence-based reporting.
Both national and regional level journalists have shown
positive impactful evidence on science communication and
crop biotechnology. Over hundreds of news articles have
been published across the country explaining the
evidence-based information about agribiotech, modern
innovations, and research
FFB is the only organization that has the strategic advantage and expertise to effectively engage media professionals not being a product developer or applicant for any regulatory approval, which gives the organization credibility among the media professionals. However, FFB will continue investing in media professional's skill development on modern innovations and agribiotech issues.